The Problem With EA Pricing
Most traders get ripped off buying Expert Advisors. They pay $49 for a template EA on MQL5 Market, watch it blow their account in 3 weeks, then decide all EAs are scams.
They are wrong. The EA was not the problem. The pricing model was.
Here is the thing: a $49 EA is a product. A $300+ custom EA is a solution. One is built for everyone. The other is built for your specific strategy.
The Value Equation for Trading Software
Alex Hormozi teaches that value equals dream outcome times likelihood of success, divided by time and effort. Let us apply that to EAs:
- Dream Outcome: Your strategy runs 24/7 without you watching charts
- Perceived Likelihood: A custom EA built around YOUR backtested logic has a far higher success probability than a generic template
- Time Delay: Custom development takes 1-2 weeks. Template EAs are instant but take months of trial-and-error
- Effort: With a custom EA, you specify your rules once. With templates, you spend hours configuring settings that were not designed for your approach
What Custom EA Development Actually Costs
At Alorny, our pricing is transparent:
- Custom indicators: From $80 — visual overlays, alerts, dashboard panels
- Simple Expert Advisors: From $300 — single strategy, basic risk management, backtest report included
- Advanced EAs: From $500 — multi-timeframe, portfolio management, advanced money management
- AI trading bots: From $500 — machine learning models, sentiment analysis, adaptive strategies
Every project includes a full backtest report, setup walkthrough call, and 30-day bug fix guarantee.
3 Questions to Ask Before Buying Any EA
- Was it built for your specific strategy? If no, you are buying someone else's edge (which probably does not exist anymore)
- Can you see the backtest? No backtest = no evidence = no buy. At Alorny we provide full backtest reports before you go live
- What happens when it breaks? Markets change. Your EA needs to adapt. A $49 template has no support. A custom build comes with maintenance
The ROI Math That Makes This Obvious
A $300 EA running a strategy with a 2:1 reward-to-risk ratio on 0.5 lot gold needs exactly two winning trades to pay for itself.
Two trades. That is it.
Meanwhile, manual traders spend 4-6 hours per day watching charts, missing setups while they sleep, and making emotional decisions that cost them thousands.
The question is not whether you can afford a custom EA. The question is whether you can afford NOT to have one running while you sleep.
Key Takeaways
- Template EAs ($49) are products built for everyone — they rarely work for your specific strategy
- Custom EAs ($300+) are solutions built for YOUR logic, YOUR risk parameters, YOUR edge
- Always demand a backtest report and post-delivery support
- The ROI math makes custom development a no-brainer for any serious trader
- At Alorny, we build from scratch with full transparency on pricing and performance